Showcase website design for tradespeople, shops and small businesses

What is a showcase website?

A showcase website (or business website) presents your company online: who you are, what you offer, where to find you and how to contact you. It is often the first contact between a customer and your business, so it has to inspire trust within seconds, on a smartphone as well as on a computer, and make people want to call or write to you.

A showcase website does not sell online. Its job is to generate enquiries (calls, emails, quote requests, visits to your shop) and to make you visible on Google when people look for your services in your area.

Who is it for?

• Tradespeople: electricians, plumbers, carpenters, painters, heating engineers…
• Shopkeepers: bakeries, florists, clothing shops, hair salons…
• Professionals: lawyers, physiotherapists, dentists, accountants, coaches…
• Small businesses that want an online presence that matches their expertise.

What your showcase website includes

• Up to 5–6 pages, for example: home, services, work, about and contact;
• a tailor-made design, with no generic template, suited to your trade and your customers;
• a contact form and clickable contact details (phone, email);
• a Google Maps map so people can find you easily;
• a responsive website that works perfectly on smartphones, tablets and computers;
• a solid SEO foundation: structure, speed, tags, sitemap and Google Search Console.

Need extra pages, several languages or online appointment booking? These options are added on quotation, or call for a website with online booking.

Timeframe and price

A showcase website goes live in 2 to 3 weeks on average, depending on the number of pages and how quickly you send us your content (texts, photos, logo). Prices start at €1,190 excl. VAT (21% VAT on top); the exact amount is set out in a free quotation, valid for 30 days.

Don’t have your texts or photos yet? We can help you (copywriting, stock images, logo design), on quotation.

After going live

A website has to be hosted, backed up and kept up to date. With the Pro plan, we take care of hosting, the domain name, the SSL certificate, backups, security updates and maintenance, including up to 1 hour of small changes per month. Plans start at €29 excl. VAT per month: see hosting and maintenance.

A showcase website built for Google

A beautiful website is useless if nobody finds it. Every page gets a unique title and description, a clear structure and a short loading time. Your name, address and phone number appear in exactly the same way on every page, which Google values for local search. Nobody can honestly guarantee a top position, but your website starts on a sound footing.

To go further, read the 10 essentials of a website for tradespeople and shops and find out how much a website costs in Belgium.